Case study · Pure
One branded app, from order to doorstep.
20+ shops incl. Gatwick
London & South East
Healthy food-to-go
On-demand delivery
98.1%
inside the promised window
−62%
failed deliveries
−41%
late deliveries
Pure runs its ordering and loyalty programme on 5Loyalty, fully branded under its own name. Delivery on those orders is fulfilled by Orkestro's courier network, so the handoff from checkout to courier stays invisible to the customer.
The loyalty programme, ordering flow and delivery tracking all sit inside the same app experience, with no separate courier branding or hand-off screen.
Rates and relative changes from Pure's own Insights reporting. Absolute volumes are not published.